Don't Miss Out On Dior's New Skiwear Pop-Up Shop

Don't Miss Out On Dior's New Skiwear Pop-Up Shop

Don't Miss Out On Dior's New Skiwear Pop-Up Shop

The magnetic store setting illuminates the ski capsule designed by Kim Jones.

The magnetic store setting illuminates the ski capsule designed by Kim Jones.

Text: Hailee Milton

Pop into Dior’s new pop-up located in New York City’s Soho to shop the ski capsule designed by Kim Jones.

Now open until January 3rd, 2021, the immersive installation makes for a festive atmosphere to shop and snap pictures. Upon entering, one will notice the floor-to-ceiling led lights, which were created to resemble the hypnotic northern lights. Not only do these impressive lights help to illuminate the space but tell the color story of the collection as well. Greens, purples, and yellows are used throughout the ready-to-wear skiwear, skis, snowboards, and accessories. And the capsule is also designed in close collaboration with ski and clothing experts including, DescenteAk Ski, and POC. The result? Skiwear made with the excellence of savoir-faire. 

Located at 109 Greene Street, make sure to grab your gear. This pop-up is among the first from a series of exclusive pop-up boutiques from Dior. From Osaka to Soho, stay in the know about what’s going to pop up next near you by following @Dior on Instagram. 

Credits: All images courtesy of Dior.

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