Dr. Dre Brings Mickey and Lil Yachty Together

Dr. Dre Brings Mickey and Lil Yachty Together

A new campaign shot by Maripol features an animated cast of characters.

A new campaign shot by Maripol features an animated cast of characters.

Text: SAMUEL ANDERSON

In 1928, Walt Disney released Steamboat Willie, a groundbreaking animated short about a mouse named Mickey who hijacks a riverboat. 90 years later, Mickey Mouse is back on his swashbuckling ways, starring alongside fellow enfant terrible and boat enthusiast Lil Yachty in a new Apple campaign for Beats by Dr. Dre.

In their most animated collaboration since Pixar, Apple and Disney have teamed up for a set of highly graphic headphones timed to the 90th anniversary of Mickey Mouse's debut. The collaboration pays homage to the nonagenarian rodent's legacy as a pop icon and proto-media influencer; in addition to giving Mickey his big break, Steamboat Willie was the first cartoon to feature synchronized sound (the backbone of modern animation).

In the campaign shot by legendary nightlife impresario Maripol, Mickey reprises his role as a musical kingpin (see: Fantasia; The Mickey Mouse Club). In addition to Yachty, the campaign features an international mix of neo-Mouseketeers like British singer-songwriter Anne-Marie, Chinese actress Zhou Dongyu and Japanese duo AMIAYA.

But with his youthful energy and "bubblegum trap" style, Lil Yachty seems to singlehandedly embody the Beats x Disney collab. “I grew up watching Disney and using Beats headphones. Now I get to represent them both it’s unreal,” says Lil Yachty in a release.

Indeed, given that he was only two when Dr. Dre's 2001 was released, Yachty may know Dre better for his Beats headphones than his actual beats. But with the 90th Anniversary Edition Disney Beats hitting stores in November, it may be time for the Dr. Dre/Lil Yachty/Mickey Mouse track we never knew we needed.

Zhou Dongyu (Photo: Maripol)

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