Drake's Label OVO is Opening a London Flagship Store

Drake's Label OVO is Opening a London Flagship Store

Get a sneak peek at OVO's sleek new location.

Get a sneak peek at OVO's sleek new location.

Text: Sadie Bell

Drake's OVO (October's Very Own) imprint is known for making waves in the music industry with OVO Sound, signing the hottest emerging rap and R&B stars from Toronto and beyond. But the multifaceted label is also killing the fashion game, and has been since the 2008 inception of Drake's street style line of the same name. Tomorrow, Champagne Papi's line will continue to expand from The Six, opening a major new flagship store in London.

OVO LONDON FLAGSHIP STORE OPENING 11.17.17 at 12PM GMT address is 1C POLAND ST. SOHO, LONDON @welcomeovo 🇬🇧

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The new British store, planted in London's SoHo neighborhood, is their first venture into the European market, following their New York, L.A., and Toronto locations. Like other stores from the recording artist's line, the space has a open, minimalistic look and features OVO merchandise donning their recognizable owl logo, as well as other graphic sweatshirts and tees. Before the store officially opens the door to the public tomorrow, take a sneak peek of the new location below.

Credits: Photos courtesy of OVO

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