Enter Julian Lamadrid's Euphoric Vision

Enter Julian Lamadrid's Euphoric Vision

The singer-songwriter's trippy "Neon" vision dropped today.

The singer-songwriter's trippy "Neon" vision dropped today.

Text: SAMUEL ANDERSON

Altered states are Julian Lamadrid’s M.O., as the singer-songwriter illuminates in the video for “Neon,” dropped earlier today. Born in the United Arab Emirates and raised by Mexican-émigré parents, the singer deploys diaristic pop—e.g. “Mess,” released in June—with the stylish pathos of a young, cosmopolitan Springsteen.

Despite his sensitive-guy, Sheeran-esque vocals (his private schooling may explain the British lilt) Lamadrid’s visual styles reflect his present-day milieu—that of Brooklyn, where he's lived since studying film at NYU. Of the video, animated by after-hours euphoria and devil-may-care recklessness, Lamadrid says: “'Neon’ is an anthem for the ADHD generation… My own private bohemian rhapsody. It’s a drug fueled youthful odyssey.”

Watch the hallucinatory saga below.

Julian Lamadrid (courtesy Arista Records)
Credits: Image courtesy of Arista Records

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