ERL — the Venice Beach label known for blending skate culture, ’90s nostalgia, and high-fashion irreverence — has dropped its first-ever flip-flop, and it’s a full-blown, three-tiered, platform-soled ode to California cool. Designed by Eli Russell Linnetz, the ERL Flip Flop comes in three versions: Low, Big, and the mythical Huge (we’re not in standard-issue poolside territory anymore).

Courtesy of ERL
The Low is the closest to what most of us think of when we hear “flip-flop”: a one-inch EVA rubber sole, unfussy and close to the ground. The Big, clocking in with a five-inch sole, seems genetically engineered for the post-ironic downtown cool kid, both ridiculous and resolute. And things escalate even further with the Huge. A staggering eight inches high and only available by request, the flip-flop functions less as footwear and more as sculptural punchline.


Courtesy of ERL
Yet, the real feat here is how naturally this latest release slots into ERL’s ongoing world-building, one that maintains its tongue in cheek attitude, even when commemorating a culture that’s equal parts relaxed and radical. The proportions are exaggerated, but beneath the humor is a genuine love for California’s weird, warm, sun-bleached style.


Courtesy of ERL
So, whether you’re reaching for the Low, clambering onto the Big, or summoning the courage (and core strength) for the Huge, each flip-flop is guaranteed to elevate (;)) any and every outfit—at least five inches off the ground.

Courtesy of ERL
The ERL Flip Flop is available in Pirate Black and Sand online at ERL.
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