Ermenegildo Zegna Asks #WHATMAKESAMAN?

Ermenegildo Zegna Asks #WHATMAKESAMAN?

Ermenegildo Zegna Asks #WHATMAKESAMAN?

The SS21 campaign seeks a modern definition of masculinity.

The SS21 campaign seeks a modern definition of masculinity.

Text: Siena Ballotta Garman

Ermenegildo Zegna pushes its customers to ask questions – about sustainability, identity, relationships, and more. Zegna’s #WhatMakesaMan campaign opens a dialogue about modern masculinity and asks what qualities men should aspire to possess.

With the newest Zegna collection, the campaign takes a more relationship-oriented approach, focusing on the bond between men and their loved ones. This bond is beautifully represented by model, singer, and songwriter Gabriel-Kane Day-Lewis and his mother, actress Isabelle Adjani.

The brand continues its focus on sustainability, exemplified by the founder's project of planting more than 500,000 trees in a free-access nature park in Northern Italy. The collection's natural color scheme reminds us of the simple beauty we can find outdoors.

By reusing natural fabrics, threads, and fibers, Zegna carries on the commitment to #UsetheExisting. These mindful reinventions of classic clothing items are sophisticated and beautifully crafted. However we define the modern man, we're sure he dresses like this.

Shop the looks in the SS21 collection here.

Credits: Photos courtesy of Ermenegildo Zegna

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