Zegna's Essenze Collab Draws on Immaterial Inspo

Zegna's Essenze Collab Draws on Immaterial Inspo

Ermenegildo Zegna, Estée Lauder and a witch walk into Salone del Mobile.

Ermenegildo Zegna, Estée Lauder and a witch walk into Salone del Mobile.

Text: Czar Van Gaal

Leading luxury menswear house Ermenegildo Zegna joined forces with beauty giant Estée Lauder for the "Essenze" collection, a multidimensional range that takes cues from both the material and immaterial worlds. At the Essenze launch at Milanese design fair Salone del Mobile, guests could visually experience five "scents" associated with a certain environment—one for each of the five fragrances: Mediterranean Neroli, Indonesian Oud, Madras Cardamom, Florentine Iris and Italian Bergamot.

Conceived by The Unseen, a fashion studio that works to visualize invisible environmental elements—in this case, scents—the visuals drew from data about each of the geographic inspirations. As metaphysical as the installation was, it's no surprise given Unseen's founder Lauren Bowker's side hobby: witchery. A self-described occultist and alchemist, Bowker's past inventions include climate-sensitive textile dye and color-changing hair.   

With Zegna and Estée's mutual reputations for finery with mass appeal, the fragrance collaboration is decidedly more resort than occult. Sourced from precious ingredients like neroli and oud, the colorific range is sure to give any bespoke Zegna silhouette an extra drop of it-factor. 

 

Credits: IMAGES COURTESY OF: Ermenegildo Zegna

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