Ermenegildo Zegna SS20 Uses The Existing

Ermenegildo Zegna SS20 Uses The Existing

From a former industrial complex outside of Milan, Ermenegildo Zegna revealed its SS20 menswear line, filled with classics and staples for the modern man.

From a former industrial complex outside of Milan, Ermenegildo Zegna revealed its SS20 menswear line, filled with classics and staples for the modern man.

Text: Julian Wright

Alessandro Sartori, artistic director of Ermenegildo Zegna, likes to use spaces for fashion shows that speak to his collections. For FW19, Sartori showed his line at a train station, a melting pot and center for diversity. His collection mirrored the intangible aspects of the station, celebrating the diversity of life, culture and purpose through the fashions presented. For SS20, Ermenegildo Zegna similarly showcased in a former industrial park in Milan. Peculiar to most, Sartori's choice again had intention. He said about his setting to WWD, "...what a place meant in the past continues to live in the present and will continue to live in the future with a different soul." The industrial complex allowed Ermenegildo Zegna to follow its show's tagline, "Use the Existing."

But it didn't just stop there: the clothes walked also followed the show's mantra. When you glance over the collection, nothing feels utterly revolutionary or never-before-seen. It was practical essentials and classic menswear pieces, one after the other. The trick to Ermenegildo Zegna SS20 was consistency. It drew upon the existing fashion staples and adapted them for the modern man. There was the brand's bread-and-butter tailoring, of course, but the way it was presented felt new. Sheeny fabrics, an embrace of color and patterns, and a multitude of complementary accessories gave the show freshness. The sophistication we expect from Ermenegildo Zegna was ever-present, but now, it was elevated by seemingly incremental innovations of past products. Sartori was just using what already existed, but he made it better.

Credits: Photos Courtesy of Vogue Runway

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Behind the Scenes at Ermenegildo Zegna SS20 Menswear