Etro Goes Eco For World Oceans Day

Etro Goes Eco For World Oceans Day

The #ForTheOceans down jacket features Italian-made sustainability.

The #ForTheOceans down jacket features Italian-made sustainability.

Text: Nicole Territo

It’s no understatement to say that industry has contributed mightily to the constellation of climate-related issues facing Planet Earth today. But fashion is one industry making material changes to both their manufacturing and marketing practices, increasingly relying on sustainable sourcing and eco-friendly initiatives, as the recent occasion of World Oceans Day helped illustrate. Italian brand Etro is one that dove headlong into the ocean-related festivities, releasing a down jacket made from approximately 120 recycled PET plastic bottles.

The #ForTheOceans down jacket, designed by longtime menswear creative director Kean Etro, reflects both heritage craftsmanship techniques and alternative resources; in addition to the recycled PET, which has dramatically impacted our underwater ecosystems (estimates say that by 2050, the ocean will contain more plastic than fish), the jackets feature a sustainable, Italian-made polyester called New Life Yarn, which saves 32% of CO2, 94% of the water and 60% of the electric power used in traditional polyester.

And thanks to the model’s use of an alternative, down-like padding, the comfortable, aqua-inspired coat makes the perfect outerwear piece to wear all winter, giving new meaning to the term “reuse.”

ETRO #FORTHEOCEANS

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