Everything We Know About YEEZY Gap So Far

Everything We Know About YEEZY Gap So Far

Everything We Know About YEEZY Gap So Far

The long-awaited collaboration between the rapper and one of his favorite clothing brands.

The long-awaited collaboration between the rapper and one of his favorite clothing brands.

Text: Valerie Stepanova

Following up on the recent unveiling of his upcoming YEEZY Gap partnership at the end of last week, the rapper and entrepreneur Kanye West shared an image of a message that has appeared on the covering of a GAP store in Chicago over the weekend. And as a matter of fact, it couldn’t have been more Kanye.

The message reads:

Thank God

 Hi Chicago it’s me

 This is [the] Gap store

 I used to shop at when

 I would drive my Nissan

 from the southside

 so blessed

 I thank god and I am

 so humbled at the

 opportunity to serve

 I put my heart into the

 color palette and every

 detail I love Tron the original

 Do you like stuff

 I don’t know what to do with

 my hands

 Love YEEZY

View this post on Instagram

Message to Chicago From Kanye West #yeezygap

A post shared by YEEZY x GAP (@yeezyxgap) on

Several days ago, the rapper has shared a teaser shot for the upcoming collab, indicating that the collection will be built around classic everyday staples including hoodies, cargo pants, quilted jackets and accessories in a range of bold colorways. Thought the information regarding the new collection is relatively scarce, it has been announced that London-based designer Mowalola was appointed the Design Director of YEEZY Gap.

According to Business of Fashion, the aforementioned multi-year deal was inked on Thursday, June 25 and is set to hit the market in 2021. The drops will feature garments meant to be worn by men, women and children, all available via Gap’s online and brick-and-mortar retail. 

Kanye’s relationship with Gap is a deeply personal one; as a teen, he started off work a customer services job for the brand’s Chicago location (as referenced on the track “Spaceship.”) He has then moved on to shadow the label’s then-creative director Patrick Robinson back in 2009, sparking the first rumors regarding the artist designing specifically for the brand.

Credits: Image courtesy of Twitter

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