Exclusive: Behind the Scenes at N.Hoolywood

Exclusive: Behind the Scenes at N.Hoolywood

80s mania and kid-survivalism lived large at the menswear brand's FW19 show.

80s mania and kid-survivalism lived large at the menswear brand's FW19 show.

Text: SAMUEL ANDERSON

Daisuke Obana has made inscrutability an aesthetic with the line N.Hoolywood, a vandalized Hollywood Sign reincarnated as a directional menswear brand. A former vintage buyer in Japan, Obana specializes in splicing seemingly dissonant eras and materials, as he did for Fall 2019, a characteristically Frankensteinian succotash of fleece, tactical accessories and neon knitwear. But beyond the show's front-loaded visuals and atonal noise music, the collection stayed true to the brandname's root words ("N.Hoolywood" is in fact a portmanteau of “Hollywood” and “hooligan"). Seemingly channeling fashion and pop culture's current appetite for 80s sci-fi, Obana chose an Eleven from Stranger Things lookalike to open the show, as well as Ninja Turtle-esque color-ways of purple, orange and army green that would look right at home on any kid survivalist's lunchbox.

Below, VMAN gets a behind-the-scenes look at Obana's latest cast of hooligans.  

Photo: Matthew Sperzel
Credits: Photography: Matthew Sperzel

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