Fall Risk, John Targon's Call-to-Order Brand, At A Glance

Fall Risk, John Targon's Call-to-Order Brand, At A Glance

Baja East cofounder John Targon finds his footing with his latest move, a brand called Fall Risk. Interested? Pick up the phone and call him.

Baja East cofounder John Targon finds his footing with his latest move, a brand called Fall Risk. Interested? Pick up the phone and call him.

Text: Harshvardhan Shah

John Targon may know ecommerce from his past ventures: cofounding Baja East, a two-and-a-half monthlong stint at Marc Jacobs. For his latest venture, though, he's taken a much more analogue approach. If you want any of the pieces from his newest brand, named Fall Risk, be prepared to pick up the phone and call him (on a landline, no less, Vogue reports). His new label has a trendy, tongue in cheek approach with a heavy focus on youth culture and vintage aesthetics. 

The line is set to include athleticwear, blouses, bras, camisoles, caps, coats, denim jackets and jeans, dresses, footwear, loungewear, sweaters. It's sold to customers through an exclusive drop (if you're a member, that is) or with a call to the design team. With the likes of Bella Hadid already having been seen in Fall Risk, it's well worth picking up the phone.

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