Fendi Unveils Caspule Collection With Jackson Wang

Fendi Unveils Caspule Collection With Jackson Wang

Fendi has launched a few capsule collections lately, but its capsule with Jackson Wang is its first with the Chinese brand ambassador.

Fendi has launched a few capsule collections lately, but its capsule with Jackson Wang is its first with the Chinese brand ambassador.

Text: Julian Wright

It was only January when Fendi announced Jackson Wang as its brand ambassador for China. Fendi described Wang, a member of k-pop group Got7, as "perfectly connected" to its spirit. With a comment like that, it only makes sense that the two would eventually collaborate creatively. It didn't take long: Fendi launched its capsule collection with the singer on Friday. This marks its first collection with Wang, one in a long series of millennial-friendly capsules from the fashion house.

Wang's personal style acted as the main inspiration for the collection: sleek, slender, and street-ready. The designs have one obvious joining feature: every garment is black. The collection includes jumpers, running sneakers, T-shirts, a suit, a baguette bag and a "Fendi Team Wang"-plated cap. Black velvet and chenille are the principal materials, with a few exceptions like the leather bag. In a time when streetwear is taking over, capsule collections allow brands like Fendi to experiment and innovate. Serge Brunschwig, Fendi's CEO, said, “Capsules are always a way to collaborate in unexpected and new ways - the idea is super interesting.” With Fendi's growing partnership with Jackson Wang, we'd have to agree.

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