Louis Vuitton has named Future as its newest Friend of the House, further expanding the brand’s growing community of cultural leaders championed by Pharrell Williams, their Men’s Creative Director. The partnership reflects Louis Vuitton’s continued commitment to spotlighting artists who shape culture beyond traditional boundaries, merging music, fashion, and global influence.

A four-time Grammy Award winner, Future is widely regarded as one of the most influential recording artists of his generation. His relationship with the House has already been visible on some of fashion’s biggest stages. Most notably, the rapper attended the 2025 Met Gala, centered on the theme Superfine: Tailoring Black Style, wearing a custom Louis Vuitton grey quarter-zip ensemble layered with a tie and designed by Pharrell Williams. The official announcement follows Future’s appearance at Louis Vuitton’s Men’s Spring/Summer 2026 show in Paris, an invitation extended by Williams, who is both a close friend and longtime creative collaborator.

Beyond fashion, Future continues to dominate the music industry. His back-to-back releases, We Don’t Trust You and We Still Don’t Trust You, became chart-topping, critically acclaimed successes and a global cultural moment. With eleven number-one albums and countless hit singles, his prolific output and genre-defining sound have solidified his status as a modern trailblazer.

Future’s creative vision, individuality, and pioneering spirit align seamlessly with Louis Vuitton’s core values. As Friend of the House, he represents a natural extension of the brand’s dialogue with contemporary culture and signals an exciting new chapter for both the artist and the Maison.