Vinnie Hacker is fashion’s current It boy, and with a growing list of campaigns under his belt, a GEN V3 cover to his name, and the kind of off-duty style that racks up likes and runway invites alike, he’s proving that his charm goes far beyond the screen.

With sharp cheekbones, a signature tousled shag, and the kind of charisma that’s both sultry and dreamy, Hacker has made the leap from internet crush to full-fledged campaign face. What makes his rise particularly fascinating is that it didn’t come through the usual channels—no modeling agencies or acting schools. Instead, he brings a Gen Z instinct for self-branding, and fashion has taken note. Whether he’s chatting it up with V or sitting front row at Paris Fashion Week, Vinnie wears clothes the way a true It Boy should: effortlessly and strikingly.

On June 27, V got ready with him ahead of Jonathan Anderson’s highly anticipated debut at the Dior Spring/Summer 2026 menswear show. Dressed in head-to-toe Dior, he brought his unmistakable magnetism to the runway sidelines (exactly where he belongs).

“I’m in Paris, and it’s time to get ready for the Dior show. A few months ago, I actually started my skincare journey. So far, I’m just working with moisturizer, but hey—we’re building the vibe and getting there.” 

“I’m grateful for my groomer, they make me look pretty. I definitely need the most help with my hair… it’s a lot to work with.”   

“I’m usually more of a matcha guy, but today we had to bring in the big guns. This was probably my third espresso of the day… just got off a flight from Toronto and was seriously jet-lagged”.

“I loved the look Jonathan Anderson picked out for me. My first fashion show was Dior in Venice, and I wore a pink suit, so this is quite a full circle moment. I don’t usually gravitate toward a lot of color, but it’s something I’ve been wanting to experiment with.”

“It took me 15 minutes to tie this. I’m still not sure if I did it right, and I had to call my dad.”

 “I wish I could take credit for this drip. Also, I couldn’t get over the view from this hotel room. Honestly, I think it’s my favorite place I’ve stayed in Paris.”

“I’ve never seen an invitation like this before. It took everything in me not to crack the eggs and see what was inside. Wondering if it has anything to do with this season’s collection.”

“Plotting world domination”. 

“Here, I’m getting ready to head out for the show, had to capture some nonchalant stair photos to really start to feel myself (lol).”

“I’m scared of heights.”

“The show was at the Cour du Dôme des Invalides, right in the heart of Paris. It was wild being in such a historic building with so much history. Honestly, it was one of my most favorite collections I’ve seen in a while. Can’t wait to see what Jonathan does next with Dior.”

Photography by Jeff Thibodeau