Giuseppe Zanotti x DeadFellaz NFT Launch Exclusive Design
The eponymous label enters the meta ecosystem.
Giuseppe Zanotti has officially joined the crypto marketplace. The Italian luxury footwear label is partnering with the NFT community DeadFellaz and neuno Marketplace as part of Metaverse Fashion Week, which will take from March 24 to March 27 on Decentraland.
Deadfellaz is a blue-chip collection that seeks to bridge the virtual and physical gap by allowing customers to buy digital and material merchandise. Their collaboration with the Italian designer exclusively offers 1,000 digital-only designs of the Giuseppe Zanotti COBRAS sneaker. “We connected immediately to the COBRAS sneaker design as it is highly represented throughout our art and brand ethos, visually inspired by textures and color. We’re thrilled to see Giuseppe’s tremendous effort to transform and adapt fashion in the digital era,” said Bett, co-founder of DeadFellaz
The design will allow players to express virtual individuality by dressing their avatars. “COBRAS sneakers were my immediate thought when I had the opportunity to be part of such an innovative project,” said Zanotti in a press statement, “Our brand-new sneaker style with a visionary aesthetic recently launched in partnership with American hip hop artist Young Thug. The 3D snake that wraps around the shoe’s body symbolizes power and transformation – embodying the spirit of this collaboration.”
All neuCard holders from the 500 reserved Deadfellaz mints from neuno will receive the entire digital outfit designed by neuno and DeadFellaz, including a bucket hat, bomber jacket, two shirts, plus the exclusive Giuseppe Zanotti Cobras sneakers. They will also receive a 20% discount on purchasing the version of the COBRAS sneakers on Giuseppe Zannoti’s website.
The look is available at Metaverse Fashion Week in Boson DCL plot, where the digital outfit and the physical pieces can be purchased.