Givenchy Unveils Menswear for Couture SS18

Givenchy Unveils Menswear for Couture SS18

Givenchy launches bespoke menswear for Couture Spring 2018.

Givenchy launches bespoke menswear for Couture Spring 2018.

Text: Dominique Norman

Givenchy has thrown out the rule book for Couture Paris Fashion Week 2018. The former designer of Chloé, Clare Waight Keller, showcased her first couture collection for Givenchy in Paris on Tuesday with both men’s and womenswear, which is a first for both the house and the designer. The Spring 2018 collection integrated four menswear looks into the collection, which usually remains separated in haute couture. As stated by Vogue Paris, “the craft has, in fact, previously remained segregated, with womenswear haute couture reserved to Parisian ateliers regulated by the Chambre Syndicale, whereas Savile Row and the traditional Italian tailors have been charged with more classic tailoring, a far cry from Paris’ creative audacity.” Couture has restricted itself to the gender binary, with only Dolce & Gabbana being the other fashion house to showcase its menswear couture, but even they kept it separate from their womenswear. So Givenchy is really attempting to blur gender lines by integrating the two.

Some of the signature couture pieces included bold suiting, structured separates, and the playful use of textures. Some of the other looks could arguably be labeled as gender neutral in the current market, while the womenswear clearly played with power structures, using bold detailing installed by Riccardo Tisci. The couture line also signals another shift for the house, being that made-to-measure was reserved for custom services and red carpets, without necessarily being presented during shows. Since taking over as Artistic Director in 2017, Keller has led the house in new and innovative directions, this is just one more creative step for the house and the designer.

Take a look at the Spring 2018 Collection below.

UP NEXT

The Martinez Brothers Are DJ'ing Their Way to the Top