GmbH Embraces Diversity On and Off the Runway

GmbH Embraces Diversity On and Off the Runway

Designers Benjamin Alexander Huseby and Serhat Isik broaden their range with a line blending activewear and eclectic 80's vibes.

Designers Benjamin Alexander Huseby and Serhat Isik broaden their range with a line blending activewear and eclectic 80's vibes.

Text: Gretty Garcia

Paris fashion week is in full swing, and you're mistaken if you think that up-and-coming brand GmbH, an acronym for a German legal phrase that translates to 'a company with limited liability,' is staying behind on all of the action. The creatives behind the label, Benjamin Alexander Huseby and Serhat Isik, delivered their Spring 2019 collection, which featured a fusion of activewear, encouraging eclectic 80's aesthetics and tailorings.

This spring lineup features a dedicated womenswear branch, which dominated the runway in terms of looks, and, more importantly, stuck true to the inclusive roots of the brand. Alexander Huseby and Isik have frequently expressed the importance of diversity in all of its forms, and have predicated their fashion work upon their social upbringing. One can see the manifestation of all of these personal influences in this collection, which features effervescent, yet subtlety elegant designs. Not to go unnoticed are the tracksuits reminiscent of a crisp foil finish you can't help but want to touch immediately, tightened T-shirts, and PVC pants that we just can't get enough of.

Finally, GmbH premiered its first handbag at its Spring 2019 show. A semi-envelope-style carrier bag featuring a short hammer-shaped handle and longer metal chains left us wanting more, and excited to see how the brand continues to grow.

Check out the freshly released GmbH campaign below!

Credits: IMAGES VIA VOGUE

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