GmbH SS20 Wards off Evil in Paris

GmbH SS20 Wards off Evil in Paris

GmbH goes all-in on an evil eye-inspired collection for spring 2020.

GmbH goes all-in on an evil eye-inspired collection for spring 2020.

Text: Morgan Harrison

GmbH got superstitious for SS20. Founders of the brand, Serhat Isik and Benjamin Huseby, and the rest of their collective brought color and culture from Berlin to the menswear 2020 scene. The GmbH SS20 collection was heavily influenced by the evil eye, and carried out in monochromatic sections. The white phase opened the show and transitioned from structured coats and jackets to breathable tops and tanks.

The collection moves from white to blue with the introduction of the motif. And the blues from that symbol are injected into the following looks. A light blue denim set leads a parade of cobalt blue trousers, suits and button downs across the runway. The electric blue then fades to earth tones as the next phase of GmbH SS20 arrives. Beige, greens, shell pink, and brown mix and mingle in the sportiest section of he show defined by utility pants and versatile outerwear.

The show ended in hot pink. The abrupt nature of the progression to fuchsia made it a strong send-off. Throughout all the color phases, even in the sunset pink, superstition's influence was still strongly represented through the patterns, colors, and sunglasses. These details were accented by techniques like waist accentuation through belts and cummerbund and layering.

Take a look at GmbH SS20 in the slideshow below.

via Vogue Runway

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