Golden Goose Unveils Ball Star Campaign

The Ball Star sneaker expertly bridges the gap between then and now.

Ready, set, ball! Golden Goose is paying homage to the high-powered, high-energy basketball scene of the ‘80s in their new campaign for the Ball Star sneakers.

Images from the Ball Star campaign.

Taking inspiration from the style codes of the Eighties, the updated Ball Star sneaker crosses decades, bringing in new inspirations from contemporary skateboarding culture. Despite the more modern influences, the new Ball Star campaign is rooted in the world of basketball and the college American culture of the ‘80s.

The Golden Goose Ball Star sneakers.

In keeping with the brand’s signature style, the Ball Star sneakers are appropriately lived in. With a crackled leather toe and vintage college lettering along the back, the sneakers embody Golden Goose’s commitment to craftsmanship.

 

The Golden Goose Ball Star sneakers.

Aside from the shoes themselves, the star of the campaign is Cory Juneau, who won the bronze medal in skateboarding at the 2020 Tokyo Olympics. The “Roll with Time” campaign starring Juneau emphasizes the timeless nature of the Ball Star shoes, bridging the gap between then and now and highlighting several different eras while still eyeing the future.

Images from the Ball Star campaign.

Ball Star sneakers are available now at goldengoose.com, starting at $545.

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