Gosha Rubchinskiy To Be Guest Designer At Pitti Uomo

Gosha Rubchinskiy To Be Guest Designer At Pitti Uomo

Pitti Imagine announces Gosha Rubchinskiy as its next guest designer at Pitti Uomo

Pitti Imagine announces Gosha Rubchinskiy as its next guest designer at Pitti Uomo

This summer, cult streetwear designer Gosha Rubchinskiy will be the Menswear Guest Designer at Pitti Uomo 90. The biannual menswear event is held in Florence, between London and Milan Men's Fashion Weeks. The distinguished position was last held by Korean designer Juun.j.

On the honor, Rubchinskiy tells the Business of Fashion, “I wanted to do something unexpected...a Russian designer showing streetwear at Pitti — that’s definitely something people don’t expect to see.” Taking this further, the designer will also be releasing a book and video centered on the theme of Russians in Italy. Adrian Joffe, president of Comme des Garcons, the company that handles Gosha’s production, comments on the idea: ““It’s going to be about Italian history and bringing Russia to Italy, the story of how he loves the buildings and filmmakers of Italy and how he wants this to meet this thing from Russia.”

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