Gosha Rubchinskiy Spring 2017 Elevates Modern Streetwear

Gosha Rubchinskiy Spring 2017 Elevates Modern Streetwear

Florence may have been the backdrop, but the new collection was a clear homage to the designer's Russian heritage

Florence may have been the backdrop, but the new collection was a clear homage to the designer's Russian heritage

Text: Emily Kappes

Photo courtesy of @Vrientsdotcom on Instagram

Russian designer Gosha Rubchinskiy debuted his Spring 2017 menswear collection in an abandoned tobacco factory in Florence yesterday, a strong and highly wearable mix of branded sportswear collaborations, citron accents, and elevated streetwear for the modern day man.

A number of pieces from Rubchinskiy's collection prominently featured his own spin on FILA's logo, as well as a smattering of references to the Italian soccer brand, Kappa, and a collaboration with American denim brand Levi's. Of course, Rubchinskiy remains true to his Russian heritage, as Soviet elements and Cyrillic lettering appear throughout the collection.

This collection is the Russian designer's sixth. Since 2014, he has continued to see strong support from Japanese label, Comme des Garçons, and currently sells his designs at the brand's affiliate retail and concept store, Dover Street Market, in New York, as well as London.

To accompany his collection, a 17-minute silent, black and white film titled The Day of My Death was released. It's cinematic, gripping and beautifully imagined.

A photo posted by Anthon bech (@lordbechen) on

A photo posted by Vier Antwerp (@vierantwerp) on

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