Gucci Launches Exclusive Backpack With 100 Thieves

Gucci Launches Exclusive Backpack With 100 Thieves

Gucci Launches Exclusive Backpack With 100 Thieves

Only 200 units of the piece will be available.

Only 200 units of the piece will be available.

Text: Luana Harumi

As Gucci gets more and more connected to the world of esports, the label has unveiled today a new collaboration with the Los Angeles-based apparel, lifestyle, and gaming brand 100 Thieves. To kick off the partnership, the Italian label is presenting a limited-edition, numbered series of backpacks from the Gucci Off The Grid collection.

Photo courtesy of Gucci.

The bright red utilitarian bags feature multiple pockets and are decorated with straps and buckles, along with 100 Thieves’ signature logo in silver on a black leather patch and Gucci’s iconic “G” pattern. The backpacks are made from recycled and sustainably sourced materials, including Econyl, made from fishing nets, carpets, and other scraps, in addition to upcycled materials from Gucci. 

Only 200 units of the backpacks will be available, retailing for $2,500 each. They will be sold on Gucci.com and Gucci Beverly Hills and will come in a box made from recycled paper and in a red pouch made from recycled nylon – both displaying the Gucci and the 100 Thieves logos. According to Gucci, this is just the first chapter of their partnership towards building a more sustainable, diverse, and inclusive future for the gaming and fashion industries.

Photo courtesy of Gucci.

The companies tapped New York-based director and photographer Guy Aroch to shoot the Gucci x 100 Thieves campaign at the gaming brand’s facility, known as the Compound. It stars seven of 100 Thieves content creators, Valkyrae, Neekolul, BrookeAB, Nadeshot, CouRageJD, Yassuo, and Kris London, and two of its pro players, Ssumday and Kenny, in a retro-inspired day in the office. 

Register to shop the Gucci x 100 Thieves limited-edition backpack on Gucci.com.

Credits: Cover photo courtesy of Gucci.

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