Long before he became one of the brightest talents in tennis, the Italian athlete was carving his path on skis. Raised in the northern region of South Tyrol, Jannik Sinner trained as a junior ski champion, spending his early years navigating icy slopes before focusing on clay. That sense of discipline, honed on the mountains, now finds new expression through Gucci’s debut into high-performance luxury.

“This was such a special and unique shoot in the middle of the mountains,” Sinner shares. “I’ve always loved the mountains, and this shoot took place in the most incredible setting. Gucci always comes up with amazing ideas, but this one felt truly magical and was an experience I’ll never forget.”

Courtesy of Gucci

Photographed by Stef Mitchell and directed by Stillz, the campaign features Jannik against a white horizon. Styled by Sydney Rose Thomas, each look pairs quilted performance jackets, lightweight tailored technical trousers, and outerwear designed to move seamlessly with their environment. Merging form and function, Gucci Altitude reimagines alpine wear through refined performance design with breathable three-layer constructions, water-resistant finishes, and precision details made for movement.

Even the accessories reflect technical mastery, with sport-inspired eyewear, wraparound sunglasses, and ski masks all bearing the signature Gucci logo. In collaboration with HEAD, the House extends its craftsmanship to the slopes with skis, snowboards, helmets, and sports bags embellished with the iconic Web stripe. It’s a fitting finale to a collection that ascends where elegance meets endurance.

Courtesy of Gucci