Gucci’s MX Manifesto

Gucci’s MX Manifesto

Gucci’s MX Manifesto

On Gucci, gender, and the androgynous approach to fashion.

On Gucci, gender, and the androgynous approach to fashion.

Text: Dante Silva

“Let’s start with the idea that the power tries to define sexual identity”—the latest Gucci platform prompts us to reconsider those apparatuses. Or rather, it directly interrogates them.

“Gucci's collections set out to deconstruct preconceived binaries and question how these concepts relate to our bodies,” the introductory statement reads. “Celebrating self-expression in the name of all gender equality, the House presents MX.”

Certainly, there’s no means of completely deconstructing the more rigid constraints of gender (and all it encompasses). What Gucci offers, instead, is a mere chance of subverting them. Our clothing is, after all, a performance: it’s self-expression, a bodily architecture, the armour with which we face realities. It continually provides a means of speaking to the world, and seeing who responds. The very existence of a ‘normative’ mode of dressing implies the possibility of deviance, to indulge the siren song of transgression. 

Tldr; there’s something to say for a more anarchist approach to clothing. Alessandro Michele, the brand’s creative director, knows all too well: he’s repeatedly touted ‘fluidity’ and ‘inclusivity’, refusing to conform to an overly restricting industry. The MX project is just the most recent example of much-needed disruptions. 

Pieces in the MX section are shown on non-binary models offer four categories: Ready to Wear, Handbags and Luggage, Shoes, and Accessories. They’re all equally exuberant. The pieces almost seem tongue-in-cheek, a playful response to gendered norms, noting their frivolity. 

Hopefully, other luxury brands follow suit. In the meantime, check out a few of the pieces from the MX project below: 

Image via Gucci

Image via Gucci

Image via Gucci

Image via Gucci

Image via Gucci

Credits:
Creative Director Alessandro Michele; Art Direction Christopher Simmonds; Photographer Angelo Pennetta; Make-Up Thomas De Kluyver; Hair Stylist Cyndia Harvey; Location Belgravia Street, London

UP NEXT

NEW FACES AND VOICES OF PRE-FALL: NIKO TRAUBMAN
The Cali-bred model focuses on art and education during quarantine.