GUESS Inc Announces Return of Fashion and Music Superstar, J Balvin x GUESS Originals Amor

GUESS Inc Announces Return of Fashion and Music Superstar, J Balvin x GUESS Originals Amor

GUESS Inc Announces Return of Fashion and Music Superstar, J Balvin x GUESS Originals Amor

Inspired by Balvin’s documentary, the LA based brand looks to dive into themes of peace and love. 

Inspired by Balvin’s documentary, the LA based brand looks to dive into themes of peace and love. 

Text: Stevie Rowley

J Balvin is bringing his aeclectic fashion taste to the world of GUESS Inc once again for the J Balvin X GUESS Originals Amor Collection. Having just released his documentary “The Boy From Medellin” in May of last year, Balvin ties in themes from the film with iconic graphics and elevated fabrics that emphasize the DNA of the Los Angeles brand. The collection shares who Balvin is beyond the fame, and takes a closer look into his journey with mental health. 

When speaking on the collection, Balvin says “We've been collaborating for a couple of years now. The chemistry is great. We have more than a business partnership, it's a friendship–it's like family working with Nicolai and GUESS. This newest collab is all about peace and love–that's what we need right now.” 

Focusing on the universal message of “amor y paz” or “peace and love”, the new collection aims to revive happiness and positivity. Nicolai Marciano, the Director of Brand Partnerships for GUESS Originals says “Our partnership with Jose continues to give fans a deeper connection to what he cares about while honoring GUESS’s heritage of provoking a sense of celebration. The collection features a universal design language rooted in bright colors, peace and love-especially self-love.” 

The collection uses pastel colors in vibrant and uplifting hues as its color palette. Swirling stripes, hearts, and clovers are a few of the expressive graphics Balvin chooses to include in the designs. The men’s line brings a playful redesign to the GUESS Originals cargo. The pant is given a relaxed look with the use of twill fabric. Eco rayon camp shirts pair with coordinating swim trunks for a summer-ready look. Other items include core pieces, such as a denim trucker jacket and carpenter pants. The women's line offers a ray of easy-to-wear pieces, such as graphic tees, coordinating swimsuits and tops, and matching sets. Crochet tops and bright accessories round out the vibrant lifestyle of both parties.

The 47-piece collection is available for purchase on May 12. The collection is available on the GUESS website and in GUESS retail stores. The brand is also hosting a pop up shop in Los Angeles to celebrate the new collection. The pop up shop begins on May 12 and runs until May 15, and is open from 10AM-7PM.



Credits: All Images Courtesy of GUESS Inc

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