Italian Professional Athlete, Moise Kean, is the frontman for the newest campaign for GUESS JEANS. At 25 years-old, the influential star striker plays for ACF Fiorentina and Italy national football team. In addition to global recognition for his achievements in soccer, Kean released his first rap album “CHOSEN” under the name “KMB” last year. 

“I’m really excited to work with GUESS JEANS for my first campaign,” Kean shares. “It’s such an iconic brand that’s always been part of street culture and fashion.”

Throughout the campaign, Kean exemplifies the cool, casual look associated with the California-based denim lifestyle brand. The campaign features images of Kean in the brand’s Sherpa Trucker Jacket and relaxed bootcut jeans in a behind-the-scenes styled shoot.

“Selecting Moise Kean as the face of the GUESS JEANS campaign reinforces our commitment to celebrating the powerful synergy between sport, culture, and fashion,” shares Nicolai Marciano, the Chief New Business Development Officer for Guess. “The partnership not only highlights the evolving role of athletes as cultural icons but also reinforces the deep connection between contemporary style and the influence of sport within the fabric of Italian and global culture.”

Kean joins a roster of artists, creatives and celebrities as former Guess campaign stars, like musician Franz Lyons, model Alana Champion and athlete Trent Alexander-Arnold.