Guess is making its mark at Men’s Paris Fashion Week with Guess USA’s pop-up and courtyard installation at Paris’ 3537. The subsidiary line boasts its reimagination of the classics, updating pieces from Guess archives that are manufactured just as their corresponding originals from the 80s and 90s.

Guess USA offered the public a first-time sneak peek at the Spring/Summer 2023 Collection at last week’s event, featuring an installation design by Eli Russell Linnetz.

The collection itself was designed by Nicolai Marciano, and could be seen suspended from pipe and rope in the dimly lit room, an industrial space accented with large, scattered tires and metal wall panels.

The pop-up also displayed Guess USA’s Fall 2022 Collection, a range inspired by the American Dream with a prominent Western theme. This reflection of the brand’s past work offered visitors the chance to see the line for the very first time.