Gus Dapperton Reveals Exclusive Collection with Depop
The singer-songwriter is selling 37 pieces from his personal closet and raising awareness for fashion sustainability.
American singer and songwriter Gus Dapperton just announced an exclusive partnership with Depop inspired by his music video for his love-inspired bop “Coax & Botany”, and it’s a collaborative call for fashion sustainability. Bridging music and fashion, this collaboration features 37 items from Dapperton’s personal closet, each of which holds a certain sentimental value throughout his music career. Across jumpers, button-downs, track jackets, denim, trousers, and corduroys, the rising starlet is using his platform to simultaneously connect with fans and support clothing recycling.
“I like that it’s one whole platform where people can purchase the most important clothes to me and support the reusing of clothes,” Dapperton said of Depop’s marketplace. “This is something I really believe in and it’s great to see a brand foster this attitude and way of thinking.” Each item in the singer-songwriter’s personal closet ranges from $20-100, and all of the proceeds will directly benefit the Environmental Defense Fund. With the preservation and protection of the Earth on the forefront of his philanthropic endeavors, Dapperton is utilizing his growing voice in all the right ways. We sat down with the singer to discuss the collection, his personal style, his thoughts on sustainable practices, and more. Read what he had to tell us below.
The Depop items were inspired by your new video. Tell us about it. What was your inspiration?
We were inspired just by what my bedroom would look like if I was the same age as I was then in the early 90s and what I would wear then. It’s just casual baggy fall clothes, just like a flannel and jeans. We wanted to make me look like an alien but still really human, so we went for more of a chill look. A very human look.
Each of these items has sentimental value to you—why sell them now?
Before I really didn’t have a good opportunity to, but I saw DePop as a really good way to connect with my fans and protect the environment in some way shape or form. I just think they have a really good platform to do so and it’s easier to connect with my fans this way vs any other platform.
What role do you see Depop and similar platforms playing in the sustainability of the fashion industry?
Yeah, basically the fashion industry has huge negative effects on the environment. Any chance you get to recycle clothes is beneficial. Depop makes a new and easier way to connect with people and gives it an easier and more social way to resell and recycle clothes.
What impact do you think they’ll have on fashion especially in terms of retro fashion?
I think that the impact they will have is that more people will thrift clothes because it’s just a newer and more social way to do so. This didn’t exist in the past, so I think it’ll encourage more people to thrift.
Looks like the items are already sold out—can we expect another sale from you in the future?
Yes! We’ll be putting up more stuff very soon. Stay on the lookout.
How would you describe your personal style?
It’s inspired by my childhood; by that I mean how things fit me and how basic and vibrant the colors were. I like to mix and match extremes. Tight and baggy, dim and vibrant.
Who are your style icons?
David Bowie, John Lydon (Sex Pistols), Billy Idol
You’ve chosen to donate proceeds from these sales to the Environmental Defense Fund. How’d you choose them?
Just because they choose the most urgent matters to put money towards. They know how to disperse the money most effectively to pressing, urgent matters of the environment. And, just because it’s part of fashion, everyone in fashion should do some part to give back to the environment.
What other ways do you try to live a more sustainable life?
I don’t eat meat, I compost, recycle, don’t use straws, and generally try to be conscious about my plastic consumption.
Your merch store says it’s launching soon, what can we expect?
You can expect lots of Polly People merch that we’ll be selling on online and then some older merch that was formerly sold only on tour. We’ll have a few surprise pieces as well, so stay tuned.