Unveiled this week, the new collection debuts alongside a new global campaign shot by longtime collaborator Willy Vanderperre and led by model Lara Stone. Set against a stark desert backdrop, the visuals feature a cast of multidisciplinary creatives, bringing the collection’s versatile spirit into focus.

Canada Goose’s Creative Director Haider Ackermann earned critical acclaim for his latest runway show in Paris during Fashion Week, bringing that momentum into this new capsule. The results are garments focused on breathability, movement, and technical precision. This, in addition to his separate work as Creative Director of Tom Ford, has helped propel Ackermann into the spotlight as one of the moment’s most important and intriguing creatives.

Courtesy of Canada Goose

Drawing from Canada Goose’s nearly seventy-year archive, the Colombian-born French designer reworks iconic silhouettes into stripped-back, ultra-functional designs. Standout pieces include the Valor Parka, a pared-down version of the FW24 Rider; the oversized-yet-refined Edge Pant; and the Zephyr Jacket, a featherlight windbreaker built to breathe. Lastly, the Rigel Jogger, pulled from his own wardrobe, grounds the capsule with a personal touch.

“I wanted to peel away the layers with this campaign — of clothing, of convention, of expectation — to resist the predictable,” Ackermann says. “It’s a quiet rebellion. The images are just a little disorienting; to make people pause and question their perceptions. We’re playing with beauty, with freedom.”

Courtesy of Canada Goose

Ahead of the debut, Haider gathered a small circle of friends for a three-day desert expedition through Utah. Dressed head to toe in Snow Goose SS25, the group moved through the untamed landscape.

The collection is available on canadagoose.com and globally in select Canada Goose stores from Thursday, June 19.  Additional drops will continue throughout the summer.

Courtesy of Canada Goose