Harry Styles Stars in New Gucci Campaign

Harry Styles Stars in New Gucci Campaign

Shot by Glen Luchford, the Gucci-loving star visits a fish & chips shop with dogs and chickens galore.

Shot by Glen Luchford, the Gucci-loving star visits a fish & chips shop with dogs and chickens galore.

Text: Jake Viswanath

Harry Styles is almost as well known for his fondness of Gucci as he is for being a (former?) member of One Direction, at least in our eyes. The star has been rocking Gucci suits, whether in sleek black or a wild Mariachi print, on the regular even since he started on his path to solo stardom, regularly outfitting himself and his backing band in Alessandro Michele's custom designs on his headlining tour. He has a penchant for being able to rock the house's bold, patterned suits so naturally that no one would bat an eye seeing him in your neighborhood fish & chips shop, which seemed to be the inspiration for Styles' first official partnership with the brand.

Right before the artist kicks off the North American leg of his arena tour, Gucci has revealed their Fall 2018 men's tailoring campaign, fronted by Styles—and enough animals to make up a small petting zoo. Shot by regular collaborator Glen Luchford and featuring Michele as creative director, the campaign sees the artist pose at a fish & chips shop in northern London with approximately four dogs, three chickens, and the true star of the campaign, a cuddly cat in the background. The campaign also comes with a short Luchford-directed film heading to the shop to order food, trusty chicken in tow.

Looks in the campaign include a teal checked suits with bee motifs, a gingham dressing gown worn as a luxurious coat, and a navy suit with an extravagant floral lapel. Preview all of the images below.

Credits: IMAGES COURTESY OF GUCCI

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