Helmut Lang Shreds the Gnar in Denim Campaign

Helmut Lang Shreds the Gnar in Denim Campaign

The prolific brand's latest capsule is a collaboration with pro-skater Ed Templeton.

The prolific brand's latest capsule is a collaboration with pro-skater Ed Templeton.

Text: SAMUEL ANDERSON

These days, “drops” fall from the ether with increasingly ignorable frequency. Yet Helmut Lang’s tireless output of capsule collections, often rooted in the revived brand’s illustrious past while complementing the fabric of the present, has kept our attention.

As with recent the Re-Edition collections and Helmut Lang personal ads, the Helmut Lang Jeans drop of serves as a cultural message in a bottle. Following a sneak-peak in September, the launch marks the brand’s first denim line since coming under new ownership in 2006.

And while Helmut Lang was known for cultivating the underground with leather and tactical fashion, the denim campaign—a collaboration with artist and legendary skater Ed Templeton—takes the brand to the sunny shores of California. A nostalgic figure in his own right, Templeton was a member of Tony Hawk’s early aughts pro-skating cohort before becoming a photographer. In the campaign’s accompanying zine, entitled “Huntington Beach,” Templeton mines from his native SoCal’s youth culture.

And despite the zine’s timeless, kids-will-be-kids quality (see: parking lot polaroids and “Kill me now” doodles on lined paper) the line itself reflects elevated skater-core, from western-infused red denim to sweats that reference the brand’s first show at Centre Pompidou—and not a wallet chain or baggy pant in sight.

See the shots from Helmut Lang's Ed Templeton collaboration below.

HUNTINGTON BEACH BY ED TEMPLETON FOR HELMUT LANG

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