HUGO BOSS Celebrated Formula E Championship

HUGO BOSS Celebrated Formula E Championship

The German label created an exclusive line of t-shirts built with a need-for-speed.

The German label created an exclusive line of t-shirts built with a need-for-speed.

Text: Tess Garcia

This weekend, motor sport enthusiasts and fashion aficionados alike gathered for a private event commemorating the championship weekend of Formula E, the electric street racing series. Orchestrated by HUGO BOSS, the official apparel partner for the series, the throw-down was hosted in the Big Apple in honor of the final races' setting at the Brooklyn Cruise Terminal.

In addition to producing the star-studded event, HUGO BOSS has created a limited-edition Formula E New York t-shirt to make the occasion. Tees can be purchased online and in select BOSS stores.

“As a fashion brand, we are always looking at innovative approaches to design and sustainability,” said HUGO BOSS CEO Mark Langer of the partnership. “When we first encountered Formula E, we immediately saw its potential and we are pleased to be the first apparel partner to support this exciting new motorsport series.”

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Credits: Image via HUGO BOSS

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