HUGO BOSS is reopening its BOSS store in SoHo with a refreshing focus on product and store atmosphere, sustainability and safety.

The store is completely reconceptualized in the Havemeyer Building — a historic New York City space constructed in 1895 — which is decked with tall windows and ceilings. BOSS’ new retail environment was designed to reflect the feeling of an art gallery with a touch modern class.

“HUGO BOSS recognizes the opportunity and importance of continuing to invest in SoHo with a unique new store concept, innovative design, and expanded retail space,” said Stephan Born, President and CEO of the Americas for HUGO BOSS.

Minimalism and sophistication are at the heart of BOSS’ SoHo space. LED screens around the store will display past HUGO BOSS fashion shows and campaign films. Marble surfaces and polished chrome will surround the modern screens grounding the store in expected BOSS elegance.

The newly minted store arrives just before BOSS plans to celebrate the 20th anniversary of their womenswear line arriving this fall. BOSS Men’s Athleisure is also expected to launch this fall with special attention to sustainability following the creation of HUGO BOSS’ sustainability program that debuted last year.

Casualwear, sportswear and tailored suiting will also be available for customers visiting the SoHo space. Customers can also expect a selection of trainers, shoes and other accessories grounded in sustainable materials.

BOSS enthusiasts can shop in person at 568 Broadway or schedule a virtual appointment with the option of having BOSS items delivered directly to their doorstep.