HUGO SS19 is an Ode to Berlin Techno Culture

HUGO SS19 is an Ode to Berlin Techno Culture

The label revamps it's look, taking cues from the mid-90s.

The label revamps it's look, taking cues from the mid-90s.

Photography: Tess Garcia

For its spring/summer 2019 collection, German legacy brand HUGO, otherwise known as HUGO BOSS, received a refreshing revamp courtesy of its own rich history, along with that of its home country. The design team drew inspiration from the label's archives and Berlin's '90s techno scene, hosting the show at Motorwerk, which once served as the city's raver Mecca.

The collection paid homage to HUGO's signature suiting, while neon hues, chunky hardware, and mind-bending prints added a welcome hint of club kid flair. Spaghetti-strapped slip dresses and zip-up thermals, accessorized with fanny packs and bucket bags large enough to fit a flip phone and lip gloss, could have been plucked straight from a red carpet in 1995. Big names like Lucky Blue Smith and Wiz Khalifa were seen in attendance.

Check out the full HUGO SS19 presentation in the video below.

Credits: Image via HUGO BOSS

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