Iceberg Men’s Fall/Winter 2020

The label’s version of ‘punk sport,’ courtesy of James Long.

Last Sunday night, James Long’s Iceberg Fall/Winter 2020 show took center stage at Alcatraz, a historic Milan nightspot. The new collection was all about reviving muscular sportswear and reinforcing the vision Long has formerly created for the label.

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Shiny puffer jackets, oversized outerwear in block colors and ‘90s sportswear with military undertones appeared on the runway a smooth progression, adored with spliced and slightly trippy Iceberg logos. This season’s special was Long’s collaboration with British artist Eddie Peake: the two worked together on a series of knitted oversized sweaters, translating the layer-by-layer technique into bold lettering in vivid colors.

Check out the full Iceberg Fall/Winter 2o2o menswear collection below:

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