Iceberg Men's Fall/Winter 2020

Iceberg Men's Fall/Winter 2020

The label's version of 'punk sport,' courtesy of James Long.

The label's version of 'punk sport,' courtesy of James Long.

Text: Valerie Stepanova

Last Sunday night, James Long’s Iceberg Fall/Winter 2020 show took center stage at Alcatraz, a historic Milan nightspot. The new collection was all about reviving muscular sportswear and reinforcing the vision Long has formerly created for the label.

Shiny puffer jackets, oversized outerwear in block colors and ‘90s sportswear with military undertones appeared on the runway a smooth progression, adored with spliced and slightly trippy Iceberg logos. This season’s special was Long’s collaboration with British artist Eddie Peake: the two worked together on a series of knitted oversized sweaters, translating the layer-by-layer technique into bold lettering in vivid colors.

Check out the full Iceberg Fall/Winter 2o2o menswear collection below:

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