Iceberg FW19 Hits London with Color

Iceberg FW19 Hits London with Color

The Italian brand takes us mountainside during London Fashion Week.

The Italian brand takes us mountainside during London Fashion Week.

Text: Staff

Italian fashion house Iceberg has aged well. At one point over its four-and-a-half decade legacy, the prêt-a-porter brand became the frontrunner in athleisure, long before the term was even coined, let alone mainstream. But unlike many who've drawn from them, Iceberg's strong attention to minute detail and high quality have kept it within its own visual ecosystem; one that is rife with unexpected styling, explosions of color, and exaggerated attributes (shoelaces, zipper embellishments, etc.) And while most athleisure seems to draw from (or simply mimic) sports like basketball or track, this season of Iceberg saw designer James Long drawing more from the ski and snowboard culture of the Italian mountainside, with a few hints of soccer.

While the show was irrefutably bright and vivacious, one should not let the colors distract too much from the impeccably cool garments themselves.

Credits: Photos via Vogue Runway

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