ICECREAM Teams Up With Black Sand Surf For Exclusive Collection

ICECREAM Teams Up With Black Sand Surf For Exclusive Collection

ICECREAM Teams Up With Black Sand Surf For Exclusive Collection

The sub-label of Pharrell’s Billionaire Boys Club will also give away a one-of-a-kind surfboard.

The sub-label of Pharrell’s Billionaire Boys Club will also give away a one-of-a-kind surfboard.

Text: Luana Harumi

ICECREAM, the skate-centric sub-label of Pharrell’s Billionaire Boys Club, has teamed up with the Los Angeles-based surf and arts collective Black Sand Surf for an exclusive capsule collection. The partnership highlights both projects’ mission to promote a more welcoming space to Black and brown people who were not exposed to the sports early on, creating a multi-cultural and friendlier future in the field.

Black Sand Surf co-founder BRICK launched the community-driven collective after experiencing a negative encounter one day – when someone shouted a racial slur at him while he was surfing. The group has hosted various meet-ups and invites people who are curious about surfing but never had the opportunity to surf before. 

Photo courtesy of ICECREAM.

“When I surf, I feel closer to God…and I wish that every human on Earth could have the opportunity to experience it in that way,” BRICK said in a press statement. “Unfortunately, there have been systemic barriers of entry for people that look like us and social barriers of entry that still exist. Black Sand is our way of hopping over those barriers and reclaiming a space that was rightfully always ours to share. Our existence is resistance.”

The collection includes Billionaire Boys Club and ICECREAM swim shorts in two color themes for each brand, logo towels, and a limited-edition t-shirt illustrated with a surfer. The “Set the Tone” t-shirt was available for pre-order on ICECREAM’s website for 48 hours only, for $60 – with 50% of sales revenue from the t-shirts going to support Black Sand Surf’s initiatives.  

Photo courtesy of ICECREAM.

The t-shirt was designed by Rwanda-native visual artist Alain Gakwaya, who also customized a one-of-a-kind surfboard with his signature Rwandan-inspired artwork. The surfboard was shared by Stranded Tiki Surfboards’ Andy Williams, who’s a surfboard shaper of color based in Dickinson, Texas. The exclusive surfboard will be presented to one lucky customer who purchased a BBC ICECREAM swim item of the “Set the Tone” tee. 

Find the BBC and ICECREAM swim trunks and collection at the New York City and Miami stores and on bbcicecream.com

Credits: Cover photo courtesy of ICECREAM.

UP NEXT

Gucci Launches Exclusive Backpack With 100 Thieves
Only 200 units of the piece will be available.