Inside Salvatore Ferragamo's Exclusive Fragrance Launch

Inside Salvatore Ferragamo's Exclusive Fragrance Launch

Text: Jacob Seferian

Tucked away downtown, in the Rose Bar of the Gramercy Park Hotel, luxury brand Salvatore Ferragamo hosted an exclusive Italian aperitivo to celebrate the launch of their latest men's fragrance, Uomo Salvatore Ferragamo, hosted by actor Ben Barnes.

Event-specific cocktails kept the candlelit room of celebrities and industry members chatty, while short film #ScentOfLife directed Francesco Carrozzini featuring an amiable Barnes played on loop in the background. Models Hilary Rhoda and RJ King were seen schmoozing with designer Paul Andrew, as Miles Robbins was on DJ duty. The 24 year-old's legendary mother, Susan Sarandon, even popped in to support her son's set.

But the true star of the evening was the fragrance itself, with guests eager to snatch a sample of Uomo to take home with them. Enjoy photos from the star-studded launch below.

NEW YORK, NY - APRIL 26: (L-R) Miles Robbins and actress Susan Sarandon attend the UOMO Salvatore Ferragamo celebration at Rose Bar at Gramercy Park Hotel on April 26, 2017 in New York City. (Photo by Astrid Stawiarz/Getty Images for Salvatore Ferragamo)

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