Introducing BOSS X KHABY
TikTok star Khaby Lame collaborates with high-end brand in new capsule collection
The second-most followed creator on TikTok is proving himself more than just a social media star, as BOSS announces collaboration with the 22-year-old in newest capsule collection.
Senegalese-born creator Khaby Lame represents a new generation of video personalities and encapsulates all that BOSS has to offer— boldness, inspiration, and self-expression. With successes made through humor and impressive self-awareness, Khaby collaborates with BOSS in a celebrative fusion of dynamic style: all-black looks with textured detail and a signature logo.
To kick off the launch of the collection, Khaby arrived at a Milan BOSS store on the first day of Milan Men’s Fashion Week, met by promotional BMX riders whose day-time excursion through the city flaunted new looks from the line. The store was transformed into a party scene with music from Italian DJ pair Polly & Pamy, complete with photo-ready sets that allowed local fans a chance to meet and greet their idol. By the end of the night, BOSS and Khaby had taken over the iconic Milan nightclub Plastic, accompanied by both guests and performers wearing the limited-edition looks.
The collection itself is a simple yet powerful statement with clear inspiration from its creator. Among standouts is a classic varsity jacket, an all-black button-down in French-terry cotton with faux-leather sleeves. The $645 piece features an etched logo resembling Khaby, nearly selling out in just one week since its global release.
A relaxed hoodie is another fitting addition to the collection, detailed with the same subtle logo on the sleeve.
In further depiction of his image, the collection includes a doll of the social media star to be released on his personal platforms. The mini-Khaby, sporting an all-black set, cap, and sneakers, can be attached to a corresponding hoodie, or worn separately as a standalone accessory.
BOSS x Khaby can now be found for a limited time on boss.com.