Introducing The Eighth

Introducing The Eighth

LUXURY MEN'S UNDERWEAR BRAND THE EIGHTH'S BIG FASHION WEEK DEBUT

LUXURY MEN'S UNDERWEAR BRAND THE EIGHTH'S BIG FASHION WEEK DEBUT

Text: Aria Darcella

Nothing about men’s underwear brand The Eighth’s New York Fashion Week: Men’s event screamed “typical” fashion party, but then again, The Eighth is not a typical men’s underwear brand. Held in a boxing gym, the presentation featured live Lucha Libre wrestling matches, which rolled on while DJs kept the music pumping. Needless to say, it was a fashion week party that actually came through with its party promise.

None of this is entirely out of the blue, as the Lucha Libre is a part of The Eighth’s current imagery. The idea came about when creative director Annebet Duvall was on vacation with photographer Anne Menke, who was disappointed in an editorial she had recently shot. “It was a Lucha Libre story, and it was with models and she wasn’t very happy with it. I was like, well you know, I have this underwear line that’s launching next year, maybe we should do something?” Duvall explained. “Everybody thought we were crazy, and it really just turned out to be so spectacular. When we started working with The Terminal, and working with Milk and Made, it all just came together. They took those images and ran with it.”

At the heart of it all this is the brand, which launched only two weeks ago. Currently, the e-commerce site has eight different styles of underwear in a variety of colors and fabrics, with focus on sourcing the best aspects of production. “We looked at some traditional fabrics and they weren’t enough” explained designer Jason Cauchi. “We wanted them to feel better, and be lighter, and wear better. So we actually developed two of our own fabrics.”

Collaborating with artists like Fleury Rose to create custom prints was also important to the brand, as no one wanted the fun of making underwear to get lost in the focus on quality control. “Of course we wanted to offer something that’s luxurious, but there was so much humor and charm in that, and we felt like there’s no reason to loose that,” Cauchi continued. “I mean, that’s kind of the beauty for creative people and as designers, that we’re creating a product that can exist outside the rigidness of other apparel areas.”

The idea of men’s luxury underwear may seem novel to some, but considering the gap in the current market, and the fact that its female counterpart—lingerie—is so celebrated, it’s hard to understand why this didn’t happen sooner. “I really think that men are starting to think about it a lot more, and just enjoying it,” mused Duvall. “Like, for so long it was just about throwing on a t-shirt and doing whatever. But now men are enjoying the hunt and enjoying feeling really good in what they’re wearing.”

Towards the end of the evening, rapper Travis Scott took to the stage (or rather, to the ring) to the delight of the crowd. Although NYFWM hasn’t quite come to an end, it may be safe to say that this was one of the best parties of the week.

TRAVIS SCOTT

MAZDACK RASSI OF MADE

SCOUT WILLIS AND JENNA LOMBARDO OF MADE

JASON CAUCHI, LEESA WAGNER, AND ANNEBET DUVALL OF THE EIGHTH

LUCHA LIBRE WRESTLERS, WEARING THE EIGHTH

LUCHA LIBRE WRESTLERS, WEARING THE EIGHTH

Credits: PHOTOGRAPHY Madison McGaw/BFAnyc.com

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