As each of the treasured faces of HBO’s The White Lotus takes their turn in the spotlight of the timeline, Jon Gries, the actor behind the devious Greg Hunt, proves the multi-function of bananas—for golfing, weight-lifting, baiting, and eating, of course!

Courtesy of Jacquemus

For this campaign, the actor teams up with a whole new accomplice, and it’s… bananas? The whims of the Jacquemus banane resume as the central motif of the house’s current rollout—a sunny caricature of the summer.

Banana-ridden boxers, a printed collared golf tee, and a banana cocktail—the fresh photography of Andrew Jacobs captures Gries sporting the fruit in every form. Posing on LA’s greenest grass, the 67-year-old star takes a swing with a putter, relaxes in a wheelbarrow of tulips, gets suited for space, and professes his love for bananas.

Courtesy of Jacquemus

Just this past weekend, Gries was in attendance alongside the whole Hollywood neighbourhood, it seems—Nicholas Chavez, Vinnie Hacker, and Anwar Hadid—celebrating the opening of the French label’s new LA store.

Throughout this summer’s early entry, Jacquemus has sprinkled the banana theme in subtle teases of a recurring, fruitful yellow, as well as some not-so-subtle ones, like a comical banana-shaped car. No matter the shape, use, or scale this motif takes, V are sure this is not the last of the Jacquemus banana.

Courtesy of Jacquemus