This Athleisure Line Defies Logomania

This Athleisure Line Defies Logomania

Jacques's new tennis capsule embodies jock-chic.

Jacques's new tennis capsule embodies jock-chic.

Text: SAMUEL ANDERSON

If your logomania has curdled into something more like logo fatigue, allow a new capsule collection from New York-based athleisure brand Jacques to cleanse your palate. The uber-minimalist tennis capsule, launched today, emphasizes a pragmatic approach to athleisure-wear, delivering elevated basics—think tanks, tees and shorts—in sensible white and navy monochrome.

For his fourth collection—and first sport-specific capsule—founder Gregg Cohenca incorporated subtle touches of prep, from mock pleating in the shorts to the henley necklines—in contrast to past collections’ fundamentalist minimalism. It’s also the brand’s first campaign to feature talent: tennis pro Mark Philippoussis. “When Gregg first approached me I was immediately taken by the Tennis collection and his vision that looked to update the classics with performance fabrics and a modern aesthetic,” says Philippoussis.

The brand’s no-nonsense philosophy flows from Cohenca, a former competitive tennis player who applied the values he learned from the sport to his fashion sense. “The sport represents the main points of what we strive for in a performance line: humility, perseverance, and sophistication,” he tells VMan. "We're offering a modern alternative for the sport that is also free of logos." With its stretchy, sweat-wicking weaves and tasteful design, Cohenca's latest capsule is bound to keep you cool both on and off the court.

See the full campaign below.

UP NEXT

What Ever Happened To Kanye West's 'Pastelle'?