Jared Leto is Forever Guilty for being Jared Leto

Jared Leto is Forever Guilty for being Jared Leto

Jared Leto is Forever Guilty for being Jared Leto

Forever Guilty for not giving a f*ck, V chat with Jared Leto on all the indulgences.

Forever Guilty for not giving a f*ck, V chat with Jared Leto on all the indulgences.

Text: Stella Pak

Jared Leto is the embodiment of the non-conforming Gucci Guilty Pour Homme. At first spray, scents of spicy pepper greet you with a hit that opens up to a refreshing zest for life. Traditionally used to evoke romance and innocence for female fragrances, Orange Blossom Absolute is used at the heart much like the essence of Leto's mature, yet young soul.

Starring alongside Lana Del Rey in the latest Gucci Guilty fragrance campaign lensed by Glen Luchford, Jared Leto plays a free spirit in a quintessential Gucci fantasy, wandering through scenes of Los Angeles where Courtney Love makes a cameo appearance as a waitress in a glammed out diner. From cupcakes and music to the hustle and what’s ahead, V chat with Jared Leto and all things Guilty.

The Gucci Guilty campaign reveals a sense of liberation, self-expression, fun and fearlessness but the fragrance name is Guilty. Have you ever felt guilty for just being yourself?

I’d like to say no, because I feel like that’s kind of cosmological to feel guilty for just being yourself. And I think that so much of what we all fight for and the world is to create a place where we have the ability to be who you are and for that to be okay. I think the term “Guilty” and this (campaign) institutes a more playful take on the word. You know, as in a guilty pleasure. I think that’s fun you know? We all know that eating a cupcake is probably not a good idea because you want to take care of yourself, your body, and your mind. Sugar is a pretty nasty drug but sometimes it’s nice to just plow into it and treat yourself to eating a cupcake and see what you’re made of. That’s a nice thing – to have some guilty pleasure in your life, have some balance and for it to be okay. But what do I know?

What are some of your indulgences?

This is going to sound weird, but I kind of indulge into work quite a bit. And it is an indulgence. I don’t have a family. So, I can take that time and energy, and I can put it toward work and be probably a little more selfish with my creative life and my work life than if I had commitments and obligations to other people. So, it is a bit of an indulgence to have the ability to do that. Other than that, I like to spend time outdoors and in nature when I can indulge in that whenever possible.

That’s a nice balance. You’re also a musician, so I have to ask if you were to translate the scent of Gucci Guilty sonically, what would it sound like?

Maybe we would choose an old analog synthesizer, some big system I think would be really interesting because of the flexibility and variety that we get from that piece of technology.

What are some scents that comfort you?

I think the smell of fireplaces is always really comforting and beautiful. A primal smell. When your mom makes cookies, that’s always very hard to beat.

Men’s fashion is having such a huge moment. You’re never afraid to experiment with your looks throughout the years. Do you feel like you take on a character when you put on an outfit? How do you become a chameleon of these looks?

I appreciate that. I mean part of it is pretty much not giving a f*ck. You know for me and to the V readers, who gives a f*ck? It’s just a piece of fabric right? I think that there’s a little bit of that and just having a little bit of fun as well. That’s what I love about Gucci and Alessandro (Michele). They brought the fun back and kind of started a party over there. And everyone’s like, “Well that looks like a good time.” For me personally, I started to wear a lot of dresses recently on stage.


Yeah, I’ve been wearing dresses on stage for quite some time. And when I put them on, I don’t feel like I’m a character in them. I don’t even feel like I’m wearing a dress. Once you’re playing summertime shows outdoors, they’re better to run around in than like a muumuu or something.

Haha. Just let the boys breathe!

There’s a reason grandmas wear them, right? It feels more like a tunic and feels really pleasant to wear them, you know? It’s more of a bit of funkiness not just worn for me to run around on stage. It’s refreshingly and not too hot or restrictive.

Well I guess that answers my next question, but what do you feel most comfortable in? Is it whatever in the moment?

I’m comfortable with comfortable. I was putting something on last night and trying some stuff that Gucci came up with and whipped up. And when I put some stuff on, I’m just smiling and laughing, and you know, it’s kind of fun. I think that’s a determining factor for me. To just have some fun. I don’t really take it that serious.

You’ve been a huge supporter of Alessandro (Michele) since he’s taken the helm at Gucci. Now your relationship has evolved and you’re really at the forefront of this Gucci gang. What is that relationship been like with Alessandro?

It’s been great. It’s been wonderful. It’s awesome to work with your friends. The best thing about Alessandro besides his talent is his heart. And he’s a really kind, thoughtful person. He’s one of a kind and we’ve had a lot of fun with each other and I think we really like the fact that we get to work with each other. It’s just kind of a bonus, you know? It’s rare when it feels like work and we’re just kind of having a blast. It’s always a unique experience.

Do you have any new projects that you have coming up that you can tell us about?

I guess just wrapping up the tour this year. We’ve played about 110 - 115 shows all over the world and just got home about a week and a half ago so I’m really happy to be in one place. We’ve been all over the world multiple times and we’re actually having a summertime festival tour. But I’m going off to shoot a movie called Morbius, and then Warhol. So, yeah that’s my next year.

Busy, busy. We’re looking forward to it. It’s always a pleasure to see you on screen, off screen, and to hear your music. Thanks for the chat.

My pleasure. I’ll see you soon, I hope.



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