Louis Vuitton has officially named Jeremy Allen White as the newest face of the Maison. The announcement follows White’s standout appearances at the MET Gala and the SAG Awards, both in custom Louis Vuitton looks that sparked early speculation of an extended collaboration.

“Jeremy’s got a quiet confidence and authenticity that you can’t fake,” said Pharrell Williams, Louis Vuitton’s Men’s Creative Director. “It’s effortless.” That magnetic aura now becomes central to LV’s message, as the actor brings both critical acclaim and personal prestige to the Maison’s evolving vision of modern menswear.

Courtesy of Louis Vuitton

Known for his Emmy- and Golden Globe-winning performance in The Bear, he has earned praise not only for his passion and talent, but also for his range. From Shameless to indie shorts like Cornflower, and most recently The Iron Claw. His upcoming role as Bruce Springsteen in Deliver Me from Nowhere further cements him as a voice in this acting generation.

Born and raised in New York, Allen White brings a magnetic blend of grit and elegance—qualities that reflect the energy and sophistication of the Louis Vuitton man. With this appointment, the House embraces an acclaimed actor, while also affirming its connection to culture-shaping figures whose authenticity resonates far beyond fashion.

Courtesy of Louis Vuitton