Joey Bada$$ Laces Up for the Relaunch of Pony's Famed Topstar Sneaker

Joey Bada$$ Laces Up for the Relaunch of Pony's Famed Topstar Sneaker

The hip-hop superstar and Brooklyn native teams up with Product of New York for this fall's relaunch.

The hip-hop superstar and Brooklyn native teams up with Product of New York for this fall's relaunch.

Text: Justin Ragolia

New York-based PONY, mostly considered a heritage sneaker brand due to their early popularity among some of the most celebrated athletes of the 70's and 80's, are slated for a major comeback this fall. They've recently announced the relaunch of their iconic Topstar silhouette, streamlined and reworked to look at home on New York City's cracked streets, just as they did on the freshly-waxed hardwood of the NBA's golden era.

Short for Product of New York, Pony's collaborated with enormously talented hip-hop phenom, actor, and model Joey Bada$$, who boasts his fair share of Empire State pride. "I carry New York with me everywhere I go," says the Bed Stuy native, "It’s almost written across my forehead." It's evidently Joey's trademark charisma and boldness the brand is channeling as inspiration for this fall's campaign launch.

The collab's lookbook showcases just how versatile the All-Amerikkkan Bada$$ truly is; though his most recent, politically-charged album was only released in April, he's shown that he prefers kicking off the next project to basking in the down time between tour dates. We're betting it's this kind of ready-for-anything attitude we'll be seeing from the full collection once it drops later this year.

Check out the full lookbook below.

IMAGE COURTESY OF PONY
IMAGE COURTESY OF PONY
IMAGE COURTESY OF PONY
IMAGE COURTESY OF PONY
IMAGE COURTESY OF PONY
IMAGE COURTESY OF PONY

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