Julian Lamadrid Needs “15 Minutes” For His New Track To Work Its Magic

Julian Lamadrid Needs “15 Minutes” For His New Track To Work Its Magic

Julian Lamadrid Needs “15 Minutes” For His New Track To Work Its Magic

The song is a build-up to the singer’s upcoming album

The song is a build-up to the singer’s upcoming album

Text: Ahad Sanwari

Mexican singer/songwriter/multi-instrumentalist Julian Lamadrid is running toward a new direction of more pleasurable, radio-friendly pop with his newest track, “15 Minutes.” His first drop since “Patience” last September, the track is a purposeful precursor to a new album to come.

“15 Minutes” is a purely euphoric electronic dance-pop song that tells of the artist just needing 15 minutes to get the listener up and at ‘em, gyrating at the hip and making them feel the beat. But if you think the sudden 180 from his previous sounds and “Patience” seems jarring, have no fear. “The idea is to have a super pop tune to bring people in and then flip the script with the next singles and present my true self,” Julian says. 

He emphazises that thought further with the song’s music video, one he, as per his usual style, directed himself. The video features him as a club performer, flashing his oversized fur coat and shades for a group of dancers (one of whom I thought was Natalie Portman from Closer). The video ends with a doppelganger Julian coming in and pulling the plug on his holographic performing self, unveiling the hood to reveal his real identity. “This tune is essentially going to be my trojan horse, a gateway drug for people to discover my music and lay the foundation for my upcoming album,” he adds. The video ends with a “to be continued,” where the following singles from the album will pick up.

Julian’s upcoming album is titled Rebels of the Neon God, the follow-up to well received his debut record, Mala Noche. It’s unclear when the album is slated to come out, although given his stance regarding the relation of “15 Minutes” to the other material, it should be a diverse collection of music, similar to his earlier synth-laden work.

Listen to Julian Lamadrid’s “15 Minutes” below:

Credits: Image courtesy of Julian Lamadrid on YouTube

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