JW Anderson X Persol Create a Unique and Bold Collaboration

The collaboration between two iconic brands blend the Italian style with the British style creating unique sunglasses

Iconic eyewear brand Persol has collaborated with another iconic brand, JW Anderson, for a new and exciting collection. JW Anderson’s creative director Jonathan Anderson knows how to make the iconic contemporary with his Northern Irish origins and experience in Ibiza’s island life translating perfectly with the Italian brand.

Infused with Anderson’s eclecticism, the original 649 and profile of the 0009 are reimagined with experimental color effects. By combining Persol’s visual history Anderson’s quirky take on the meaning of style, the campaign was styled by Benjamin Bruno and sculptural hair creations by Jamaican-American hair stylist Jawara and shot by Tyler Mitchell to create eight living portraits.

Each model wears an elaborate hair sculpture that fits the 649 and 0009 styles and each limited edition styles comes with dedicated packaging including an exclusive Persol and JW Anderson leather bag, fine linen pouch, and blue print box.

There are two highlights from the 0009 style, the first comes in electric blue and orange with orange tinted lenses and the second style is a bold white and blue with grey tinted lenses. Two highlights from the 649 style include a color-blocked red and blue sunglasses and blue tinted lenses and the second style is a mixture of green, yellow, and gold frames with green tinted lenses.

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