Kanye West to Open 21 Pop-Up Shops Around the World

Kanye West to Open 21 Pop-Up Shops Around the World

Mass hysteria is coming to a city near you!

Mass hysteria is coming to a city near you!

Text: William Defebaugh

These days, Kanye West has so many projects and announcements that we're contemplating giving him his own news section on VMAN.com. The latest? The rapper and designer will be erecting 21 pop-up shops around the globe, giving the world access to his much obsessed-over The Life of Pablo tour merchandise.

West's reach will extend as far as Singapore and Melbourne. The U.S. cities include Philadelphia, San Francisco, Detroit, Chicago, Atlanta, New York, L.A., and Portland, among others. The precise locations will be revealed on KanyeWest.com one day before the openings. Each city will get its name written out in Cali Thornhill DeWitt's signature gothic type.

While this has certainly been the year of tour merchandise, let's all remember: Yeezy was undoubtedly the trendsetter here, having created his Yeezy pop-up shop back in 2013.

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